yet2ventures Speaks at Forum for Consumer Product Entripeneurs

July 4, 2011

I had the pleasure of speaking at a forum for consumer product entrepreneurs 2 weeks ago in Radnor PA.  It was hosted by Connolly Bove Lodge & Hutz LLP, who did a great job connecting a rooms full of entrepreneurs with venture capitalists – tough to do in this climate.  It was great to see a law firm take such a leadership role in facilitating these kinds of connections.

A few key learnings?:

  1. There is a lot less money chasing fewer consumer product start ups.  The West Coast VC bubble has not hit Philly yet
  2. The VC’s have a high regard for sector knowledge/Rolodex, and basic ‘blocking and tackling’
  3. Entrepreneurs are still not taking advantage of the Open Innovation offices in most major companies (these are your internal evangelists)

Here is a edited summary:


Watermark Medical, yet2Ventures Portfolio Company, Receives $6M Investment

November 17, 2010

yet2Ventures invested in Watermark Medical in August of 2009.  Since then the company has raised an additional $21 million.  We have high interest in sleep and believe it is one of the frontiers of healthcare.   Watermark Medical will be a company to watch – Ben

Watermark Medical, Inc., a privately-held medical products and services company servicing the 25 million patients suffering from sleep-disordered breathing, today announced the completion of a $6 million equity investment from Ballast Point Ventures.

Watermark Medical has developed the first web-based, end-to-end system and is the leading sleep diagnostics provider in the emerging Software-as-a-Service (SaaS)-based healthcare cloud market focused on Obstructive Sleep Apnea (OSA.) Ballast Point Ventures will hold a minority stake in Watermark Medical and one seat on Watermark’s Board of Directors along with CA Technologies (NASDAQ: CA), who led the round with a $15 million dollar investment earlier this year.

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Yet2.com Portfolio Company Watermark Medical Secures $15 Million in Funding

July 13, 2010

Watermark Medical is a startup firm that is entering  into the emerging Software-as-a-Service (SaaS) cloud, specifically targeting healthcare.  Its current product offering is aimed at home testing of sleep apnea.

Read the following articles for more information,

http://www.nytimes.com/2010/05/23/business/23unboxed.html?_r=1&ref=steve_lohr

http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100607006170&newsLang=en

BOCA RATON, Fla.–(BUSIcNESS WIRE)–Watermark Medical, Inc., a privately-held medical products and services company currently servicing the sleep-disordered breathing market, today announced the completion of a $15 million equity investment from CA Technologies (NASDAQ: CA). This equity investment in Watermark Medical represents CA Tehnologies’ entry into the emerging Software-as-a-Service (SaaS)-based healthcare cloud market. As part of the investment, CA Technologies will hold a minority stake in Watermark Medical and two seats on Watermark’s Board of Directors.

Watermark Medical’s current technology enables medical practitioners to easily manage, aggregate and access critical diagnostic and historical patient information. According to Sean Heyniger, CEO of Watermark Medical, “CA Technologies is an expert in managing data in virtual and cloud environments, and this investment will further the development of our advanced, web-based technology platform.”

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