yet2.com is better at selling patents because:

August 30, 2009

1) yet2.com has been selling patents for 10 years.  We’ve been doing it successfully longer than just about anyone else.

2) yet2.com has relationships with the key buyers at the strategics and assertion based companies – becasue we’ve been doing this so long.

3) yet2.com is just about the only patent seller who is not also in the assertion business. This is critical, because the strategic buyers (the ones with the money) are not that close with the the other assertion based intermediaries.  So we get our calls taken buy the buyers that matter.

4) yet2.com has offices in Tokyo, Boston, Liverpool UK and Wilmington Delaware  - so we not only have strong relationships with the companies that matter – we see them all the time, and we know what their shopping lists are.

5) yet2.com has the best online market, so we are good at finding the non-obvious buyers.  In fact, I’ll bet we are the most recognized brand in the IP space.

6) yet2.com finds more buyers – so we get a higher price and your portfolio is sold faster.

Need any more reasons?  My personal number is 302-654-1597.  Give me a call.

Ben

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yet2.com Non-Obvious Idea #3 – Disaster Time

August 25, 2009

For the past few years I’ve co-hosted an interesting dinner, where I ask each guest to speak briefly on a way they think the world will change in the next 5 years – that is not obvious.

In November I hosted 55 leaders in a wide variety of disciplines – from horticulture to economics.  The guest list included; 2 Governors, a Senator, 5 CEO’s of companies of more than $2 billion in revenue, Chief Investment Officers of more than $38 Billion, 11 venture capitalists, etc….so you get the idea.

The 55 ideas were then voted on by each table, and below is the first of the 6 finalists – on ways the world will change that are not obvious.   Please share your ideas on other non-obvious predictions and your thoughts about this one.

Pending disaster or opportunity?

Table III: Catastrophe time vs. Normal business time

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Open Innovation is about relationships…which is why yet2.com hosts conferences

August 24, 2009

We hosted our fist conference in the early spring of 2000 Lake Tahoe with 13 companies present.  It was more of a benchmarking session really, but it was a very helpful way for us to hear from our key clients and to make our offering better, but more importantly it a way for them to share learning on how technology to optimize out licensing and in-licensing.

We did not call it Open Innovation in those days.  The next year we hosted it in Atlanta with 43 companies present.  Here is where we made a key learning – no one wanted to hear from us or consultants – they wanted to hear from each other.  Going forward we optomized the speakers into 5 categories:

  1. CIO’s who are presented the strategy of their organization; like Rob van Leen of DSM or Cheryl Perkins of Kimberly Clark
  2. Case studies – where preferably both sides of a deal spoke on how we introduced them, and how they completed the deal, and how it is working
  3. Industry round tables, like the one below, which I loved because it represented 4% of the world’s corporate R&D capacity.
  4. New Technologies – we present about 20 new technologies that we think are transformational.
  5. Visionaries like Dr Oz , John Sculley and Dean Kamen
Lawrence Bickers (BT), Bill Heming (Caterpillar), Bob Hirsch (DuPont), Ruud Peters (Philips), Jeff Weedman (P&G)- Industry Panel Discussion

Lawrence Bickers (BT), Bill Heming (Caterpillar), Bob Hirsch (DuPont), Ruud Peters (Philips), Jeff Weedman (P&G)- Industry Panel Discussion

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Non-Obvious Idea #2…shortage of electrical capacity

August 19, 2009

For the past few years I’ve co-hosted an interesting dinner, where I ask each guest to speak for less than 2 minutes on a way they think the world will change in the next 5 years – that is not obvious.

In November I hosted 55 leaders in a wide variety of disciplines – from horticulture to economics.  The guest list included; 2 Governors, a Senator, 5 CEO’s of companies of more than $2 billion in revenue, Chief Investment Officers of more than $38 Billion, 11 venture capitalists, etc….so you get the idea.

The 55 ideas were then voted on by each table, and below is the second of the 6 finalists – on ways the world will change that are not obvious.   Please share your ideas on other non-obvious predictions and your thoughts about this one.

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My Annual Non-Obvious Dinner, Idea #1

August 15, 2009

For the past few years, I’ve co-hosted an interesting dinner with Jeff Rollins, where I ask each guest to speak briefly on a way they think the world will change in the next 5 years – that is not obvious.

In November I hosted 55 leaders in a wide variety of disciplines – from horticulture to economics.  The guest list included; 2 Governors, a Senator, 5 CEO’s of companies of more than $3 billion in revenue, Chief Investment Officers of more than $38 billion, 11 venture capitalists, etc….so you get the idea.

(nice thing about Wilmington is that it’s halfway between Washington DC and New York, and we get Baltimore and Philadelphia even closer)

The 55 ideas were then voted on by each table, and below is the first of the 6 finalists – on ways the world will change that are not obvious.  The only rule was no attribution without permission – but the ideas were free. Please share your ideas on other non-obvious predictions and your thoughts about this one.  My next dinner is on December 8th in Wilmington – and I’m always looking for really interesting and provocative people to invite.

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The 3rd trend….The corporate farm team

August 15, 2009

In 1960 the world was a simple place.  A few large companies dominated each major industry and they were skeptical of new ideas, especially ones that were not theirs.  This was called NIH (Not Invented Here).  Great technology, and great new ideas were concentrated in a few labs, and they did not transfer from one company to the next or one geography to the next.

Today, that landscape has dramatically shifted.  Large companies are creating a lot less research as % of all research, and small companies are creating much more.  Today 80% of the Fortune 500 have technology scouting programs to find this technology.  Companies are moving from NIH to PFE (Proudly Found Elsewhere) .  As an illustration of this, the volume of patents that have been licensed in just the past few years has gone way up.  Technology is starting to transfer – it is flowing from one company to the next and from one geography to the next. Read the rest of this entry »

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yet2.com is ten years old — ten special people to thank

August 4, 2009

We started yet2.com ten years ago this month. Since so much of our business is about people, I thought I’d thank ten people without whom we could not have built this business. Unfortunately, I don’t have room for more than ten — and there are a lot more.

But first, some context.
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